Archive pour août 2010

Monitoring Policy and Organizational Forms in Franchised Chains

Numéro: 2010-8 Monitoring Policy and Organizational Forms in Franchised Chains Thierry Pénard (CREM, Université de Rennes I), Emmanuel Raynaud (INRA & CES, Université Paris I) and Stéphane Saussier (IAE Sorbonne Grad School) Abstract: Franchising is nowadays a prominent way to organize the distribution sector. While previous literature suggests that monitoring issues are a critical determinant of…

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