The Rational of Plural Forms: An Empirical Study at the Chain Level

1 février 2009

Numéro: 2009-2 Didier Chabaud – Thema, U. Cergy Pontoise, Arnaud Lavit d’Hautefort – Ytae, et Stéphane Saussier – Gregor, U. Paris 1 Abstract: In this article, we investigate the relative performances of companyowned outlets vs. franchised outlets using an original database consisting of 150 units of a French chain. At first glance, the financial and quality performances…

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